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Marketing Information System

The marketing information system refers to the use of technology for the arrangement of the relevant data related to the market, sales, promotion, price, competition, and allocation of goods and services. This information is acquired after a proper analysis and understanding of the marketing environment to ensure effective decision making in the organization. Characteristics of Marketing Information

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Physical Distribution System

Physical distribution is concerned with the physical movement of the goods from the producer to the consumer. It includes all those activities which help in efficient movement of goods from producer to consumers, such as trans­portation, warehousing, material handling, inventory control, order processing, market forecasting, packaging, plant and warehouse location, and customer ser­vice. Objectives of

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E-Governance

Electronic governance or e-governance is the application of information and communication technology (ICT) for delivering government services, exchange of information, communication transactions, integration of various stand-alone systems between government to citizen (G2C), government-to-business (G2B), government-to-government (G2G), government-to-employees (G2E) as well as back-office processes and interactions within the entire government framework. Advantages of E-Governance Speed  Technology makes communication swifter. Internet, smartphones have enables instant transmission

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E-Business

eBusiness (e-Business), or Electronic Business, is the administration of conducting business via the Internet. This would include the buying and selling of goods and services, along with providing technical or customer support through the Internet. E-Business E-Commerce Running a business using internet Trading of merchandise over the internet A broader concept E-commerce is a part of

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E-Commerce

E-commerce is a popular term for electronic commerce or even internet commerce. It is the meeting of buyers and sellers on the internet. This involves the transaction of goods and services, the transfer of funds and the exchange of data. Types of E-Commerce Models: 1. Business to Business Here the companies are doing business with each

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FACTORS INFLUENCING PRICING DECISIONS

Pricing is a process to determine what manufacturers receive in exchange for the product. Pricing depends on various factors like manufacturing cost, raw material cost, profit margin, etc. Objectives of Pricing The main objectives of pricing can be learned from the following points − Maximization of profit in short-run Optimization of profit in the long

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PRODUCT POSITIONING: TYPES WITH EXAMPLES

Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. Positioning is the final part of the SEGMENT – TARGET – POSITION or STP process. Positioning is all about ‘perception’ e.g. what one perceives as quality, value for money in terms of worth, etc,

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MARKETING MANAGEMENT

The term Marketing is derived from the word ‘Market’. Market refers to a place where buyers and sellers meet to enter into a transaction involving a change in ownership of goods and services. As per the traditional view, marketing refers to the business activities where goods and services move from producers to consumers. The modern

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