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Information Technology Enabled Services (ITeS)

IT-enabled Services (ITeS), also called web-enabled services or remote services or Tele-working, covers the entire gamut of operations that exploit information technology for improving the efficiency of an organization. The outcome of an IT-enabled service is in the two forms: Direct Improved Service Indirect Benefits. Information Technology Enabled Services (ITeS) Processes and Services ITeS provide a range of

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Marketing Information System

The marketing information system refers to the use of technology for the arrangement of the relevant data related to the market, sales, promotion, price, competition, and allocation of goods and services. This information is acquired after a proper analysis and understanding of the marketing environment to ensure effective decision making in the organization. Characteristics of Marketing Information

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